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Marketing Resources

General Links

• Know This - A Reference and Resource for Marketing, Research, Advertising, Selling, Promotion...
• ACR Proceedings Online
• Advertising Research
• Study on Institutional Productivity in 9 Major Marketing Journals
• The Six Simple Principles of Viral Marketing
• Time-sharing Experiments for the Social Sciences (TESS)

Research Methods Links

• Structural Equation Modeling
• Electronic Statistics Textbook
• Statistics Resources - by Dave Lane
• Calculator for Statistical Power in Logistic Regression

Marketing Organizations

• The American Marketing Association
• Association for Consumer Research
• Marketing Science Institute 
• Institute for Operations Research and Management Science
• The International Association for Management Education
• Council of Logistics Management
• American Psychological Association
• Atlantic Marketing Association
• Society for Consumer Psychology
• Administrative Sciences Association of Canada