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Home > Faculty and Research > Academic Departments > Marketing > Faculty > Dick, Alan

Alan S. Dick

Department Chair
Associate Professor
Marketing Department

Education

PhD, University of Florida
MA, University of Florida
BSBA, University of Florida 

Background

Dr. Dick's research interests center on the application of consumer behavior phenomenon to marketing strategy. He conducts research on consumer inference making, customer loyalty, and the marketing of private label brands. His research has been published in the Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Product and Brand Management, and the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. Dr. Dick is active in the Association for Consumer Research, and he assists the Williamsville School District in designing promotional campaigns.

Selected Publications 

Dick, Alan, Doug Hauskncht and William Wilkie, "Consumer Durable Goods: A Review of Post-Purchase Issues," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, (Spring 1996).

Dick, Alan, "Using Membership Fees to Increase Customer Loyalty," Journal of Product and Brand Management, (Issue No. 5, 1995).

Richardson, Paul, Alan Dick and Arun Jain. "Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality." Journal of Marketing (October, 1994).

Dick, Alan S. and Kunal Basu. "Customer Loyalty: Towards an Integrated Conceptual Framework." Journal of the Academy of Marketing Science (April, 1994).

Dick, Alan S., Dipankar Chakravarti and Gabriel Biehal. "Memory-Based Inferences During Consumer Choice." Journal of Consumer Research (June, 1990).

Professional Associations

Administrative Responsibilities

Consulting Activities

Contact Information

Alan S. Dick
Associate Professor
Marketing
School of Management
University at Buffalo
241 Jacobs Management Center
Buffalo, NY 14260-4000

Tel: 716-645-3208
Email