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Debora M. Grossman

Adjunct Assistant Professor
Marketing Department

Education

MBA, Syracuse University, Concentrations: Innovation Management and Human Resource Management
BS, Marketing, State University of New York at Oswego

Background

Professor Grossman worked in the field of marketing for several years before beginning her career in teaching. She continues to work as a marketing consultant while teaching full time. Her experience includes advertising, market research, product development/management and brand management. Her current teaching responsibilities include both undergraduate and graduate level marketing courses.

Teaching Experience

University at Buffalo School of Management
Recipient - Milton Plesur Excellence in Teaching award

Classes Taught

Niagara University College of Business, instructor and academic advisor

Professional Affiliations

Industry Experience

1984-1987: Marketing Specialist, Raymond Corporation, Syracuse, N.Y.
1987-1989: Project Director, Market Research, GE, Syracuse, N.Y.
1989-1994: Product Manager, GE, Syracuse, N.Y.
1994-1997: Consultant, Product Management, Promotional Materials and Sales Presentations, Thomson Consumer Electronics (GE/RCA), Syracuse, N.Y.
1998-2001: Consultant, Advertising, IdeaWorks, Syracuse, N.Y.
2004-2005: Consultant, Thomson Consumer Electronics (RCA), Indianapolis, N.Y.
2005: Consultant, Raymour & Flanigan, Advertising, Syracuse, N.Y.
2006: Consultant, Product Development, Thomson Consumer Electronics (RCA), Indianapolis, N.Y.
2007: Consultant, Brand Awareness and Advertising, Keep It Organized LLC, Amherst, N.Y.
2008: Consultant, Advertising, Cold Stone Creamery, Amherst, N.Y.

Contact Information

Debora M. Grossman
Adjunct Assistant Professor
Marketing
School of Management
University at Buffalo
215C Jacobs Management Center
Buffalo, NY 14260-4000

Tel: 716-645-5208
Email