Home > Faculty and Research > Academic Departments > Marketing > Faculty > Grossman, Debora M.

Debora M. Grossman

Adjunct Assistant Professor
Marketing Department

Education

MBA, Syracuse University, Concentrations: Innovation Management and Human Resource Management
BS, Marketing, State University of New York at Oswego

Background

Professor Grossman worked in the field of marketing for several years before beginning her career in teaching. She continues to work as a marketing consultant while teaching full time. Her experience includes advertising, market research, product development/management and brand management. Her current teaching responsibilities include both undergraduate and graduate level marketing courses.

Teaching Experience

University at Buffalo School of Management
Recipient - Milton Plesur Excellence in Teaching award

Classes Taught

• MGM 301
• MGM 402
• MGM 406
• MGM 409
• MGM 670
• MGG 150

Niagara University College of Business, instructor and academic advisor

• Coordinator of freshmen business program, including orientation and retention programs
• Recipient of Excellence in Teaching award

Professional Affiliations

• American Marketing Association
• Product Development and Management Association

Industry Experience

1984-1987: Marketing Specialist, Raymond Corporation, Syracuse, N.Y.
1987-1989: Project Director, Market Research, GE, Syracuse, N.Y.
1989-1994: Product Manager, GE, Syracuse, N.Y.
1994-1997: Consultant, Product Management, Promotional Materials and Sales Presentations, Thomson Consumer Electronics (GE/RCA), Syracuse, N.Y.
1998-2001: Consultant, Advertising, IdeaWorks, Syracuse, N.Y.
2004-2005: Consultant, Thomson Consumer Electronics (RCA), Indianapolis, N.Y.
2005: Consultant, Raymour & Flanigan, Advertising, Syracuse, N.Y.
2006: Consultant, Product Development, Thomson Consumer Electronics (RCA), Indianapolis, N.Y.
2007: Consultant, Brand Awareness and Advertising, Keep It Organized LLC, Amherst, N.Y.
2008: Consultant, Advertising, Cold Stone Creamery, Amherst, N.Y.