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Charles D. Lindsey

Assistant Professor
Marketing Department

University Education

PhD, Business Administration, Kelley School of Business, Indiana University. Concentration: Marketing; Minor(s): Quantitative Analysis and Psychology.
MB, Kelley School of Business, Indiana University. Concentration: Marketing.
MBA, Cook School of Business, St. Louis University.
BS, Business Administration, Cook School of Business, St. Louis University. Concentration: Accounting.

Research

Dr. Lindsey's research interests are within the Consumer Behavior domain of Marketing.  He has published articles in the Journal of Consumer Research, Marketing Science, Journal of Consumer Psychology, and Journal of Experimental Psychology:  Applied.  He has also published proceedings in Advances in Consumer Research.  Specifically, Dr. Lindsey specializes in two areas of research:  (1) framing/information processing and (2) learning/memory.  In the framing/information processing area, Dr. Lindsey focuses on identifying consumer biases and/or differences in attitudes/evaluations as a function of how information is presented or bundled.  In the learning/memory area, Dr. Lindsey focuses on identifying differences in the encoding/retrieval and learning of product or brand information as a function of various contextual or situational factors.  Consumer behavior topics of interest include:  group information generation and brainstorming, product-feature learning, package size considerations, errors of omission and commission in the marketplace, credit and spending decisions, healthy and unhealthy food choices and consumption, decision-making confidence, brand loyalty and disloyalty, comparative advertising, and gender stereotypes in the marketplace.

Refereed Journal Publications

My research has been featured on international television shows and national radio shows and has been written about in international print media outlets (magazines) and in national and international online media outlets.  See specific articles below.

Framing/Information Processing Research:

Wiles, Michael, Shailendra Pratap Jain, Saurabh Mishra, and Charles D. Lindsey (2010), “Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation,” Marketing Science.

Jain, Shailendra Pratap, Charles Lindsey, Nidhi Agrawal, and Durairaj Maheswaran (2007), For Better or For Worse? Valenced Comparative Frames and Regulatory Focus, Journal of Consumer Research.

Jain, Shailendra Pratap, Rebecca Slotegraaf, and Charles Lindsey (2007), Towards Dimensionalizing Warranty Information: The Role of Consumer Costs of Warranty Redemption, Journal of Consumer Psychology. 

"Understanding the Effect of Cash Back Credit Card Deals on Consumer Saving and Spending Levels," Paper presented at the 2007 1st Annual Conference for Transformative Consumer Research, Amos Tuck School of Management, Dartmouth College, Hanover, NH.

"Perceived Variability, Category Size, and the Relative Effectiveness of Leading Brand Versus Best in Class Comparative Advertising Claims," paper presented by co-author (Xiaojing Yang) at the 2006 Annual Conference of the Association for Consumer Research, Orlando, FL.

"Regulatory Focus and Direct Comparative Ad Framing," paper presented at the 2006 Annual Conference of the Association for Consumer Research, Orlando, FL.

"Regulatory Focus and Comparative Message Framing," paper presented at the 2005 Annual Conference of the Society for Consumer Psychology, St. Petersburg, FL.

"A Test of both Competitive and Contextual Interference Presenter," paper presented at the 2005 Annual Conference of the Society for Consumer Psychology, St. Petersburg, FL.

"Do External Memory Cues affect Groups more than Individuals: A Part-List Cuing Explanation," paper presented at the 2005 Annual Albert J. Haring Symposium, Kelley School of Business, Indiana University, Bloomington, IN.

"Do External Memory Cues affect Groups more than Individuals: A Part-List Cuing Explanation," paper presented at the 2003 Annual Midwest Marketing Camp, Fisher School of Business, Ohio State University, Columbus, OH.

"Do External Memory Cues affect Groups more than Individuals: A Part-List Cuing Explanation," poster session at the 2003 Annual Conference of the Society for Consumer Psychology, New Orleans, LA.

"The Chicken and the Egg: Key: Antecendents of Cross-Functional Team Innovativeness," paper presented at the 2003 Annual American Marketing Association Summer Educators Conference, Chicago, IL. 

(Selected) Invited Presentations

• Georgetown University, Washington, DC (2005).
• University of Cincinnati, Cincinnati, OH (2005).
• University of Miami, Coral Gables, FL (2005).
• University of South Carolina, Columbia, SC (2005).
• Indiana University, Bloomington, IN (2007).
• Ivey School of Business, University of Western Ontario, London, ON (2009).

Service (Professional)

• Member, Program Committee, Society of Consumer Psychology Winter Conference (2010).
• Ad Hoc Reviewer, Journal of Consumer Research (2009).
• Ad Hoc Reviewer, Journal of Consumer Psychology (2006, 2007, 2008).
• Chair, Competitive Paper Session, “Marketing Communication and Branding: Extending the Footprint of the Brand,” American Marketing Association Summer Educators’ Conference (2006).
• Ad Hoc Reviewer, Journal of Experimental Psychology, Applied (2005).
• Round Table Participant, “The Manipulation and Measurement of Regulatory Focus in Consumer Research,” Association for Consumer Research Annual Conference (2005). 
• Discussant , “Social Comparison to Depictions of Masculinity in Advertising: Effects on Gender Role Discrepancy,” by Linda Tuncay, Albert J. Haring Symposium (2004).

• Association of Consumer Research.
• Society for Consumer Psychology.
• American Marketing Association.

Consulting/Executive Education

• GEICO (2011).
• Unifrax LLC, NIagara Falls, New York (2010).
• Katz Americas, Sanborn, New York (2009).
• TOPS Supermarkets, Williamsville, New York (2007).
• Kelley Executive Partners, Bloomington, Indiana (2005, 2006).
• Ingersoll-Rand, Carmel, Indiana (2005).

Teaching Experience

• SUNY, Buffalo:
  • Consumer Behavior (undergraduate), Avg. Evaluation Score = 4.62 (A=5.00).
  • Consumer Behavior (MBA), Avg Evaluation Score = 4.7 (A=5.00).
  • Consumer Behavior (PhD), Avg. Evaluation Score = No Evaluation.
• Indiana University:
  • Principles of Marketing (undergraduate), Avg. Evaluation Score = 6.4 (A=7.00).
  • Consumer Behavior (undergraduate), Avg. Evaluation Score = 6.5 (A=7.00). 
  • *Marketing Strategy (undergraduate), Avg. Evaluation Score = No Evaluation.
  • *Consumer Behavior (MBA), Avg. Evaluation Score = No Evaluation.

*Ad Hoc Instructor.

Awards

• Recipient, State University of New York Chancellor's Award for Excellence in Teaching
• Exceptional Scholar - Young Investigator Award (highest honor for research productivity that can be awarded to untenured faculty), State University of New York, Buffalo (2011).
• Recipient, Dean's Fellowship (1 of 3 recipients of monetary award for research productivity), School of Management, State University of New York, Buffalo (2010).
• Recipient, Dean's Fellowship (1 of 5 recipients of monetary award for research productivity), School of Management, State University of New York, Buffalo (2009).
• Runner-Up, MBA Student Association's Teacher of the Year Award, School of Management, State University of New York, Buffalo (2008).
• Recipient, Ralph Day Award (recognizes superior achivements and potential for future contributions as a scholar), Kelley School of Business, Indiana University.
• Fellow, Albert Haring Symposium, Kelley School of Business, Indiana University.
• Nominee, Panschar Award for excellence in undergraduate teaching, Kelley School of Business, Indiana University.
• Recipient, Doctoral Student Associations Outstanding Associate Instructor Award, Kelley School of Business, Indiana University.
• Nominee, Indiana University Pan-Hellenic Association's Outstanding Faculty Award (18 nominees university-wide, three of which were from among faculty of all levels at the business school), Indiana University.
• Member (graduate and undergraduate), National Business Honor Society Beta Gamma Sigma.
• Recipient, MBA Scholarship, Cook School of Business, St. Louis University.

Industry Experience

The following is a partial list of companies/organizations with which I have held accounting, marketing-related, research-related, or management positions: GTE, Division of Yum Brands (formerly Tri-con Global), Division of Pfizer, Boatman's Bancshares (now part of Bank America), and Costello for Congress Committee, U.S. Representative Jerry F. Costello, 21st District-Illinois.