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Arun Lakshmanan

Assistant Professor
Marketing Department

Education

PhD, Indiana University
MBA, Indian Institute of Foreign Trade, India
BE, Bangalore University, India

Research Interests

Current Teaching

Selected Publications

Lakshmanan, Arun and H. Shanker Krishnan (2011), "The Aha! Experience:  Insight and Discontinuous Learning in Product Usage," Journal of Marketing, 75 (November), 105-123.

Lakshmanan, Arun, Charles Lindsey, and H. Shanker Krishnan (2010), "Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency," Journal of Consumer Research, 37 (4), 599-613.

Delvecchio, Devon, Arun Lakshmanan, and H. Shanker Krishnan (2009), "The Effects of Discount Location and Frame on Consumers' Price Estimates," Journal of Retailing, 85 (3), 336-346.

Lakshmanan, Arun and H. Shanker Krishnan (2009), "How does Imagery in Interactive Consumption lead to False Memory? A Reconstructive Memory Perspective," Journal of Consumer Psychology, 19 (3), 451-462.

Conference Presentations

Lakshmanan, Arun and Shanker Krishnan, “How does Imagery in Interactive Consumption Lead to False Memory? A Reconstructive Memory Perspective,” at Society for Consumer Psychology, Winter Conference, Special Session on “The Fallibility of Consumer Memory Before, During and After Consumption Experience,” St. Petersburg, February 2010.

Thomas, Manoj, Charles Lindsey and Arun Lakshmanan, “Why New York is Closer to Ithacans than Ithaca is to New Yorkers: The Familiarity Effect in Distance Judgments,” at Society for Consumer Psychology, Winter Conference, St. Petersburg, February 2010.

Lakshmanan, Arun, “Practice Makes Imperfect? Sequence Learning and the Discontinuous Acquisition of Feature Use Skills” at Albert H. Haring Symposium 2007, Indiana University, Bloomington, April 2007. 

Lakshmanan, Arun and Shanker Krishnan, “Fact or Fiction: Accuracy of Consumption Memory in an Interactive Context,” Society for Consumer Psychology, Winter Conference, Special Session on “New Insights into Post-Experience Memory Distortion,” Las Vegas, February 2007. 

DelVecchio, Devon, Arun Lakshmanan, and H. Shanker Krishnan, “The Effects Of On-Pack Discount Information On Consumers’ Price Perceptions,” Society for Consumer Psychology, Competitive Paper Session, Las Vegas, February 2007.

Academic Honors

2003-2007 Chancellors’ Fellowship, Indiana University – Bloomington

Industry Experience

2002-2003 Buyer, Veg-Oils, Branded Oils Division, Cargill (India)
2001-2002 Location Manager, Distribution Terminal, Kakinada, Cargill (India)
1998-2001 Merchant, Chennai, Cargill (India) Ltd
1997-1998 Entrepreneur

Professional Affiliations

 

Contact Information


Arun Lakshmanan
Assistant Professor
Marketing
School of Management
University at Buffalo
215A Jacobs Management Center
Buffalo, NY 14260-4000

Tel: 716-645-3216
Email