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Arun Lakshmanan

Assistant Professor
Marketing Department

Education

PhD, Indiana University
MBA, Indian Institute of Foreign Trade, India
BE, Bangalore University, India

Research Interests

Current Teaching

Honors and Awards

Selected Publications

Lakshmanan, Arun and H. Shanker Krishnan (2011), "The Aha! Experience:  Insight and Discontinuous Learning in Product Usage," Journal of Marketing, 75 (November), 105-123.

Lakshmanan, Arun, Charles Lindsey, and H. Shanker Krishnan (2010), "Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency," Journal of Consumer Research, 37 (4), 599-613.

Delvecchio, Devon, Arun Lakshmanan, and H. Shanker Krishnan (2009), "The Effects of Discount Location and Frame on Consumers' Price Estimates," Journal of Retailing, 85 (3), 336-346.

Lakshmanan, Arun and H. Shanker Krishnan (2009), "How does Imagery in Interactive Consumption lead to False Memory? A Reconstructive Memory Perspective," Journal of Consumer Psychology, 19 (3), 451-462.

Selected Conference Presentations

Kang, Esther and Arun Lakshmanan, “Narcissistic Goodness: How Mental Simulation Type Affects Charitable Intentions,” at Society for Consumer Psychology, Competitive Paper Session, Miami, March 2014.

Lakshmanan, Arun, Lura Forcum and Shanker Krishnan, “The Dark Side of Product Visualization: Negative Effects of Imagery” at Association for Consumer Research, Competitive Paper Session, Chicago, October 2013.

Kang, Esther and Arun Lakshmanan, “Thank You for the Music! A Working Memory Examination of the Effect of Musical Elements on Verbal Learning,” at Association for Consumer Research, Competitive Paper Session, Vancouver, October 2012.

Kang, Esther and Arun Lakshmanan, “The Effect of Background Music Elements on Learning: A Working Memory Perspective,” at Society for Consumer Psychology, Winter Conference, Working Paper Session, Las Vegas, February 2012.

Forcum, Lura, Arun Lakshmanan and Shanker Krishnan, “My picture, my product: Does Co-creation of a Usage Experience Lead to Positive Consumer Outcomes?” at Association for Consumer Research, Working Paper Session, St. Louis, October 2011.

Lakshmanan, Arun and Shanker Krishnan, “How does Imagery in Interactive Consumption Lead to False Memory? A Reconstructive Memory Perspective,” at Society for Consumer Psychology, Winter Conference, Special Session on “The Fallibility of Consumer Memory Before, During and After Consumption Experience,” St. Petersburg, February 2010.

Thomas, Manoj, Charles Lindsey and Arun Lakshmanan, “Why New York is Closer to Ithacans than Ithaca is to New Yorkers: The Familiarity Effect in Distance Judgments,” at Society for Consumer Psychology, Winter Conference, St. Petersburg, February 2010.

Industry Experience

2002-2003 Buyer, Veg-Oils, Branded Oils Division, Cargill (India)
2001-2002 Location Manager, Distribution Terminal, Kakinada, Cargill (India)
1998-2001 Merchant, Chennai, Cargill (India) Ltd
1997-1998 Entrepreneur

Professional Affiliations

Contact Information


Arun Lakshmanan
Assistant Professor
Marketing
School of Management
University at Buffalo
215A Jacobs Management Center
Buffalo, NY 14260-4000

Tel: 716-645-3216
Email