Home > Faculty and Research > Academic Departments > Marketing > Center for Relationship Marketing > Research > Talks and Presentations

Talks and Presentations

Recorded videos of talks available on request

  1. Accounting for Unobserved Heterogeneity and Non-Stationarity in Store-Level Cross Category Analysis


    By: Dr. Wagner A. Kamakura, Duke University

    On: April 16, 2004
     
  2. The Informative versus Persuasive Role of Marketing Communication: An Application to the Prescription Antihistamines Market


    By: Prof. Puneet Manchanda, University of Chicago

    On: March 26, 2004
     
  3. Marketing Where the Rubber Meets the Road: Leveraging Consumer in-Store Decision-Making Behaviour


    By: Dr. J. Jeffrey Inman, University of Pittsburgh

    On: March 12, 2004
     
  4. Estimating Dynamic Pricing Decisions in Oligopolistic Markets: An Empirical Approach using Micro- and Macro-Level Data


    By: P. B. (Seethu) Seetharaman, Rice University

    On: November 7, 2003
     
  5. From Data to Action: Applications of Frequent Shopper Card Data


    By: Prof. Vishal Singh, Carnegie Mellon University

    On: October 24, 2003