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Talks and Presentations

Recorded videos of talks available on request

1. Accounting for Unobserved Heterogeneity and Non-Stationarity in Store-Level Cross Category Analysis

   
   By: Dr. Wagner A. Kamakura, Duke University
   
   On: April 16, 2004
    

2. The Informative versus Persuasive Role of Marketing Communication: An Application to the Prescription Antihistamines Market

   
   By: Prof. Puneet Manchanda, University of Chicago
   
   On: March 26, 2004
    

3. Marketing Where the Rubber Meets the Road: Leveraging Consumer in-Store Decision-Making Behaviour

   
   By: Dr. J. Jeffrey Inman, University of Pittsburgh
   
   On: March 12, 2004
    

4. Estimating Dynamic Pricing Decisions in Oligopolistic Markets: An Empirical Approach using Micro- and Macro-Level Data

   
   By: P. B. (Seethu) Seetharaman, Rice University
   
   On: November 7, 2003
    

5. From Data to Action: Applications of Frequent Shopper Card Data

   
   By: Prof. Vishal Singh, Carnegie Mellon University
   
   On: October 24, 2003