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Home > Faculty and Research > Academic Departments > Marketing > Center for Relationship Marketing

Center for Relationship Marketing


 

The mission of the Center for Relationship Marketing is to conduct scholarly research to identify marketing strategies to enhance corporate profitability through superior relationships with customers. To achieve this, the center employs the power of super computing, the latest developments in computer technology, management information systems and the Internet. We develop and apply new methods and tools to help enterprises create and capture values in the market place.