The Department of Marketing in the UB School of Management focuses on marketing research, product and brand management, retail and sales force management, consumer behavior, advertising and promotion.
Undergraduate and MBA students can customize their academic programs by choosing the marketing management concentration offered through our department. This option is designed to provide students with the concepts, tools and techniques needed for the analysis, planning, implementation and control of marketing programs.
The Marketing Department also houses the Center for Relationship Marketing, whose mission is to conduct scholarly research in identifying marketing strategies to enhance corporate profitability through superior relationships with customers.
School of Management
University at Buffalo
215 Jacobs Management Center
Buffalo, NY 14260-4000