Assistant Professor
Marketing Department
PhD, Simon Business School, University of Rochester
MS, Simon Business School, University of Rochester
BS, Shanghai University of Finance and Economics
“Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel” with Paul Ellickson and Mitchell Lovett (last update 9/2017)
“Putting the Horses Before the Cart: Harnessing the Power of Partner Brands” with Paul Ellickson and Mitchell Lovett (last update 6/2017)
“Strategic Incentives in Co-locating Differentiated Retail Outlets: Evidence from Walmart and Sam’s Club” (last update 3/2017)
Pianpian Kong
Assistant Professor
Marketing
School of Management
University at Buffalo
215A Jacobs Management Center
Buffalo, NY 14260-4000
Tel: 716-645-3425
pianpian@buffalo.edu