Pianpian Kong

Assistant Professor
Marketing Department

Education

PhD, Simon Business School, University of Rochester
MS, Simon Business School, University of Rochester
BS, Shanghai University of Finance and Economics

Vita

Research Interests

  • Platform and tied-good markets
  • Vertical relationships and spatial competition in retail industry
  • Structural modeling
  • Empirical industrial organization

Teaching Interests

  • Marketing research

Working Papers

“Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel” with Paul Ellickson and Mitchell Lovett (last update 9/2017)

“Putting the Horses Before the Cart: Harnessing the Power of Partner Brands” with Paul Ellickson and Mitchell Lovett (last update 6/2017)

“Strategic Incentives in Co-locating Differentiated Retail Outlets: Evidence from Walmart and Sam’s Club” (last update 3/2017)

Awards, Grants and Honors

  • INFORMS Marketing Science Doctoral Consortium Fellow, 2015
  • Research Conference Grant, University of Rochester, 2015
  • AMA-Sheth Doctoral Consortium Fellow, Northwestern University, 2014

Professional Affiliations

  • American Marketing Association