Talks and Presentations

Videos of talks available on request.

Accounting for Unobserved Heterogeneity and Non-Stationarity in Store-Level Cross Category Analysis

By Dr. Wagner A. Kamakura, Duke University
April 2004

The Informative versus Persuasive Role of Marketing Communication: An Application to the Prescription Antihistamines Market

By Puneet Manchanda, University of Chicago
March 2004

Marketing Where the Rubber Meets the Road: Leveraging Consumer in-Store Decision-Making Behaviour

By Dr. J. Jeffrey Inman, University of Pittsburgh
March 2004

Estimating Dynamic Pricing Decisions in Oligopolistic Markets: An Empirical Approach using Micro- and Macro-Level Data

By P. B. (Seethu) Seetharaman, Rice University
November 2003

From Data to Action: Applications of Frequent Shopper Card Data

By Vishal Singh, Carnegie Mellon University
October 2003