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Module Descriptions

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Topic Area One: Accounting and Finance

Module 1: Time Value of Money: Future and Present Value
Module 2: Financial Statements
Module 3: Financial Statement Analysis
Module 4: Working Capital
Module 5: Capital Budgeting

Topic Area Two: Marketing/Communications

Module 6: Marketing
Module 7: Integrated Marketing Communication
Module 8: Business Communications

Topic Area Three: Technology

Module 9: Information Technology
Module 10: Electronic Commerce

Topic Area Four: Human Resources/Legal Issues

Module 11: Human Resource Management
Module 12: Legal Issues

Topic Area Five: Economics

Module 13: Demand
Module 14: Market Supply and Demand
Module 15: Economic Policy

Topic Area Six: General Management

Module 16: Inventory Management
Module 17: Strategic Management


Module 1: Time Value of Money - Future and Present Value

Students learn the importance of the time value of money. This module will show students how to calculate the present and future value of money as well as rate of return on an investment and number of periods that it would take an investment to reach a desired level.

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Module 2: Financial Statements

The definition and purpose of financial statements, types of financial statements and their significant components are examined in this module.

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Module 3: Financial Statement Analysis

Students learn how to analyze financial statements using financial tools such as ratio analysis and cross-section analysis. This module describes how to calculate and use asset management ratios, debt management ratios and profitability ratios for business decisions.

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Module 4: Working Capital

This modules explains what working capital is and the aim working capital management in business. In this module, factors that influence a company's working capital policy and the effects of a tight working capital policy are discussed. In addition, the purpose of cash conversion cycle and cash flow cycle are covered.

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Module 5: Capital Budgeting

In this module, types of capital budgeting are defined. Students learn how to choose among capital investments using financial tools such as payback period, net present value and internal rate of return.

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Module 6: Marketing

This module will introduce the basic concepts of marketing by examining market segmentation, product pricing and positioning, and customer retention. The steps of customer development and buying decision process are also covered.

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Module 7: Integrated Marketing Communications

In this module students will learn how to identify the characteristics and needs of target customers and how to define marketing communication objectives. Selecting communication channels, implementing your marketing communications and the process used to carry out an advertising message are also covered.

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Module 8: Business Communications

This module will focus on the preparation and composition of messages and communications. Topics covered will include the organization of thoughts, written content, customization of messages to targeted audiences, maintaining focus and writing with simplicity and speed.

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Module 9: Information Technology

This module explains the factors involved in planning your IT infrastructure and defines common IT terms such as e-commerce and the Internet. The forms of IT setup ("Bleeding Edge" vs. "Tried and Tested"), importance of networks, computer room start-up, data backup and disaster recovery are discussed as well.

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Module 10: Electronic Commerce

This module will introduce business-to-business E-commerce and its benefits. It will cover E-commerce startup, utilization of search engines, choice of URL and paying for web exposure. It also covers what opportunities are available using e-commerce and how e-commerce can benefit smaller businesses.

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Module 11: Human Resource Management

The four functions of a HR department are examined. Legal factors associated with human resource management are also discussed.

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Module 12: Legal Issues

In this module, the three basic legal forms of ownership are covered. The basics of contract, agency and employment laws are addressed. Patents, copyrights, trademarks, intellectual property (Internet) and franchises are also discussed.

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Module 13: Demand

In this module, students learn how the law of demand affects prices and quantities of goods sold. Factors that can cause shifts in product demand will be discussed. The difference between elastic and inelastic demand and how price elasticity of demand influences prices and revenues will also be covered.

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Module 14: Market Supply and Demand

Students learn how various factors can affect market demand and market supply and how to use supply and demand curves to determine market price and quantity sold.

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Module 15: Economic Policy

Discusses the various risks involved in economic policy including market, tax rate and purchasing power risk. This module describes how economic instability, consumer consumption, and monetary and fiscal policies affect market policy. The importance of economic forecasting will also be examined.

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Module 16: Inventory Management

Describes what inventory is and it's importance to business and industry. Inventory management techniques, counting systems, costs, and classifications are presented, as well as the importance of understanding the Economic Order Quantity (EOQ) model and its principles.

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Module 17: Strategic Management

This module explains the importance of vision, mission, and goals in a business. It focuses on the internal and external forces that define the business environment and examines strategies than can be implemented to provide competitive advantages in the marketplace.

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