The course helps students learn how to start and run a successful business so they can use their gifts and talents, become financially independent and contribute to society. Four domains associated with the topic of entrepreneurship are examined in detail.
Introduction to the analytical concepts necessary for effective negotiations. Emphasis is on the negotiation and bargaining skills required by general managers. Classroom lectures are supplemented by experiential exercises.
This course focuses on how to improve performance in the workplace. Students will learn about the linkage between a manager’s responsibility to produce results and how those results are achieved through the behavior of others. Further, students will develop an understanding of why people do what they do and learn how to apply that understanding to developing and maintaining systems that support organizational objectives and ensure positive outcomes.
This course will focus on gaining an in-depth understanding of customers and their behavior, by answering these inter-related questions: (1) What are consumer insights and why are they important? (2) How do we develop a deeper understanding of customer segments? (3) How do we delve deeper into customer needs? (4) How do we gain insights into how customers make buying decisions?
Tuition for spring 2019 non-matriculated PMBA courses is $760 per credit hour ($2,280 per course), and includes tuition, fees* and books. Credit hours for each course are noted on the course listing.
*Does not include costs for UB Health Insurance, which you will be required to purchase if you are not already covered by a health plan.
Financial aid is not available for non-matriculated students. If necessary, you may wish to talk with your local lending institution to discuss financing opportunities.
When you register for courses, you assume responsibility for paying all tuition and fees associated with your registration. You must pay even if you did not attend a single class unless you have dropped or resigned your courses according to the published deadlines. See UB's liability deadlines.
If you have additional questions, contact the Professional MBA Office at 716-645-3200 or firstname.lastname@example.org.