Reaching Others University at Buffalo - The State University of New York
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Yoon Kyo Cho

PhD Student
Operations Management and Strategy Department


PhD, Management, University at Buffalo, expected June 2016
MS International Business, Korea University, Seoul, South Korea
BBA International Trade, Hansung University, Seoul, South Korea (Summa Cum Laude)


  • Entrepreneurship
  • Innovation

Selected Publications

Shin, S., Cho, Y., and Lee, C. (2010) “An Empirical Study On Consumers’ Purchase Decision On CATV Home Shopping  – Focused On The Shanghai Market”,  The e-Business Studies, 11(4), 147-164

Oh, D., Kwon, J. and Cho, Y. (2010) “A Study on Relationship with Foreigner Equity Ratio and Financial Performance Ratio Result of Korean Firm – Direct Investment Firm and Indirect Investment Firm Comparison-”, Journal of Korea Trade, 35(4), 217-236

Cho, Y. (2007) “The Effect of the Number of Patent Applications on the Comparative Advantage in Each Industry”, MSc thesis, Korea University, Seoul.

Conference Presentations

Li, J., Cho, Y., Shin, S. and Lee, C. (2010) “An Empirical Study on Chinese Gamers' Satisfaction and Guanxi Strategy on the Korean On-line Game”, Global e-Business Association, Annual Conference, 11 December, Seoul, Korea

Shin, S. and Cho, Y. (2010) “The Analysis of Factors Affecting Purchase Decision of Chinese Consumers on TV Home Shopping”, Euro-Asia Management Studies Association, Annual Conference, 10-13 November, Delhi, India

Awards, Grants and Honors

  • Honors Awards & Scholarships (Fall. 2006), Korea University
  • Research Assistant Scholarship (Spring. 2006), Korea University
  • Teaching Assistant Scholarship (Fall. 2005), Korea University
  • WOOCHON Prize (Feb.2005), Hansung University - Summa Cum Laude; the highest honor
  • SMI Scholarship (Mar.2004), SMI Corporation - Professors’ recommendation for academic excellence
  • Merit Scholarship (Fall.2001- Fall.2004), Hansung University

Professional Affiliations

Academy of Management (AOM)