Reaching Others University at Buffalo - The State University of New York
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Jinjing Zhu

PhD Student
Operations Management and Strategy Department


PhD, Management, University at Buffalo, expected June 2015
MA, Management, Renmin University of China
BA, Economics, Renmin University of China


  • Venture capital, Entrepreneurship, Technological innovation
  • Small-and-medium-sized businesses, Sustainable growth of companies
  • Emerging markets


Fundamentals of Strategic Management, University at Buffalo, 2013 & 2012 Spring Semester

Selected Publications

Chapter 2 & 3, A Study on Policies for Technology-based Small Business Development in Beijing, Jilin University Press, 12/2009

Chapter 2 & 3, Zero Beginner in Futures Investment, Tsinghua University Press, 03/2009

Chapter 3 & 5 & 10, Zero Beginner in Starting Up A Business, Tsinghua University Press, 09/2007

Inspirations Brought by the Development of Samsung Miracle on Independent Innovation of Small-and-medium-sized Enterprises in China, Science and Technology Management Research, Page 226-228, 04/2007

Seize the Opportunity, Foster the Market, and Lead the Development of Mobile TV Business in China-Studying the emerging China mobile TV industry by looking into the experience of Shanghai Dragon New Media Co., Ltd., International Broadband Network, Page 40-43, 06/2006

Harvard Business School Case Selections, Business Fundamentals Series, New Product Development(Second edition) (translator), China Renmin University Press, 07/2003

Reconstruct Traditional Industries with Information Technology, China Venture Capital & High-Tech, Page 47-48, 04/2002

Awards, Grants, and Honors

  • Presidential Scholarship, University at Buffalo, 2010-present
  • Graduate Assistantship, School of Management, University at Buffalo, 2010-present
  • The Best Team Member of Fundraising, Shanghai Dragon New Media Co., Ltd, 2008

Professional Affiliations

Academy of Management

Industry Experience

Five years of full-time work experience in media industry: two years as a researcher at Forbes Global Shanghai Bureau, and three years working at the Strategic Development Department of  Shanghai Dragon New Media Co., Ltd

Part-time Consultant while pursuing the Master’s Degree