University at Buffalo - The State University of New York
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Curriculum

Presented below are typical course sequences for the both the quantitative and behavioral tracks. While this curriculum is indicative in nature, the program of studies is flexible to accommodate changes based on your individual research interests. Refer to the PhD Handbook for complete information on all program requirements. 

Quantitative Track

First Year

Fall Semester

  • ECON 611 Mathematics for Economists I
  • ECON 613 Introduction to Econometric Theory
  • ECON 665 Microeconomic Theory I
  • MGM 795/796 Special Topics/Seminar in Marketing

Spring Semester

  • ECON 614 Econometric Theory II
  • ECON 612 Mathematics for Economists II or ECON 666 Microeconomic Theory II
  • MGM 795/796 Special Topics/Seminar in Marketing
  • MGM 667 Marketing Research (or other MBA-level marketing course)

Second Year

Fall Semester

  • ECON 712 Econometrics: Time Series Analysis
  • ECON 713 Advanced Econometric Methods I or ECON 714 Advanced Econometric Methods II
  • MGM 700 Research Design
  • MGM 795/796 Special Topics/Seminar in Marketing
  • MGM 625 or equivalent

Spring Semester

  • ECON 721 Industrial Organization I or ECON 722 Industrial Organization II
  • MGM 795/796 Special Topics/Seminar in Marketing
  • STA 567 Bayesian Statistics
  • MGM 600-level MBA marketing class or MGM 667 Supervised Research

Behavioral Track

First Year

Fall Semester

  • PSY 680 Advanced Social Psychology
  • CEP 523 Statistical Inference or SOC 607 Statistical Methods in Sociology
  • MGM 795/796 Special Topics/Seminar in Marketing
  • MGM 700 Research Design

Spring Semester

  • PSY 704 Research Methods in Psychology
  • SOC 606 Research Methods in Sociology or CEP 509 Education and Psychological Seminar
  • MGM 795/796 Special Topics/Seminar in Marketing
  • MGM 667 Marketing Research (or other MBA-level course)

Second Year

Fall Semester

  • PSY 821 Topical Seminar
  • PSY 708 Field Research
  • MGM 795/796 Special Topics/Seminar in Marketing
  • MGM 625 or equivalent

Spring Semester

  • PSY 725 Attitude Structure, Function, and Change
  • MGM 795/796 Special Topics/Seminar in Marketing
  • MGM 600-level MBA marketing class or MGM 667 Supervised Research

Second-Year Paper

Your required research paper must be completed by the end of the first semester of your third year of study. It is hoped, although not required, that this paper will result into a dissertation topic and/or a co-authored paper that can be submitted to a leading marketing or business journal.

Comprehensive Examination

All students must successfully pass the comprehensive examination in marketing. You are expected to take the exam at the end of your second year.

Third and Fourth Years

  • MGM 795/796 Marketing Seminars. Based on your interests, your are expected to continue to take the marketing seminars classes that are offered.

Dissertation

Students typically work full-time on their dissertation from third year onwards. The dissertation is the final step towards successful graduation.

Research Resources

Several leading research rankings (e.g. UT-Dallas Business School Research Rankings) rate our faculty as among the most productive nationwide in the creation of real-world research (in spite of our relatively smaller faculty size). Our faculty publish in top marketing journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Management Science. Faculty members actively engage with their students, often working jointly with them on various research projects.

The Marketing Department maintains the Center for Relationship Marketing (CRM), which houses a rich consumer panel database that tracks purchases of fast-moving consumer goods across two retail chains for more than a million households over multiple years. This database is available to all PhD students in marketing for research purposes. In the past, several student dissertations have resulted from this database.

To facilitate behavioral research, the department has a state-of-the art behavioral lab with 14 networked Windows computers with the MediaLab software installed. In addition, you will have access to the Qualtrics software suite for conducting online surveys and Web experiments.

You will have opportunities to work as a teaching assistant, recitation instructor and independent instructor in the classroom to hone your teaching skills.

Financial Assistance

Financial aid, primarily in the form of research and teaching assistantships including a stipend and tuition waiver, is available for four years. In addition, fifth-year funding in the form of teaching assistantship is available in most cases, subject to satisfactory performance. These can be supplemented through other awards that are available on a competitive basis.