Presented below are typical course sequences for the both the quantitative and behavioral tracks. While this curriculum is indicative in nature, the program of studies is flexible to accommodate changes based on your individual research interests. Refer to the PhD Handbook for complete information on all program requirements.
Your required research paper must be completed by the end of the first semester of your third year of study. It is hoped, although not required, that this paper will result into a dissertation topic and/or a co-authored paper that can be submitted to a leading marketing or business journal.
All students must successfully pass the comprehensive examination in marketing. You are expected to take the exam at the end of your second year.
Students typically work full-time on their dissertation from third year onwards. The dissertation is the final step towards successful graduation.
Several leading research rankings (e.g. UT-Dallas Business
School Research Rankings) rate our faculty as among the most
productive nationwide in the creation of real-world research (in
spite of our relatively smaller faculty size). Our faculty publish
in top marketing journals, including the Journal of Marketing,
Journal of Marketing Research, Journal of Consumer Research,
Marketing Science, and Management Science. Faculty members actively
engage with their students, often working jointly with them on
various research projects.
The Marketing Department maintains the Center for Relationship Marketing (CRM), which houses a rich consumer panel database that tracks purchases of fast-moving consumer goods across two retail chains for more than a million households over multiple years. This database is available to all PhD students in marketing for research purposes. In the past, several student dissertations have resulted from this database.
To facilitate behavioral research, the department has a state-of-the art behavioral lab with 14 networked Windows computers with the MediaLab software installed. In addition, you will have access to the Qualtrics software suite for conducting online surveys and Web experiments.
You will have opportunities to work as a teaching assistant, recitation instructor and independent instructor in the classroom to hone your teaching skills.
Financial aid, primarily in the form of research and teaching assistantships including a stipend and tuition waiver, is available for four years. In addition, fifth-year funding in the form of teaching assistantship is available in most cases, subject to satisfactory performance. These can be supplemented through other awards that are available on a competitive basis.