Marketing Management Concentration

Marketing touches all of us every day and is a key factor in business success.

The marketing management concentration provides the tools you need to analyze, plan and implement marketing programs.

Through lectures and discussions, hands-on projects and executive presentations, the concentration will prepare you for entry-level positions in marketing, while providing a broad enough perspective to prepare you for any career in management.

Concentration Requirements

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View/search courses and descriptions.

In addition to the required core and concentration courses, you can take special topic seminars, electives and an independent study in marketing.

Fall Semester

MGM 651SEM Consumer Behavior

Pertinent theoretical and empirical findings about the behavior of consumers and industrial and institutional buyers are discussed. Topics include motivation, learning, attitude formation, attitude change, and the relation between attitudes and behavior as applied to buyers. The impact of the electronic environment is also discussed as are innovation and market communication and the social and cultural concepts underlying strategies of market segmentation.

Credits: 3.00
Semesters offered: Fall 2017


Fall 2017 (08/28/2017 - 12/08/2017)

Reg. Num. Section Type Topic Days Time Location Instructor
12383 F1M SEM MW 2 - 3:20 p.m. Jacobs 106 Lindsey, Charles Daniel

MGM 651 is a concentration requirement.
 • Marketing elective - 3 credits
 • Electives and/or internship - 9 credits

Spring Semester

MGO 642LEC Capstone: Integration of Business Functions

Credits: 1.00
Semesters offered: Spring 2018
Pre-Requisite: MGO 640


Spring 2018 (01/29/2018 - 03/16/2018)

Reg. Num. Section Type Topic Days Time Location Instructor
19166 S2O LEC MW 12:30 - 1:30 p.m. Alfiero 104 Star, Harold D
19165 S1O LEC MW 8:20 - 9:20 a.m. Alfiero 104 Star, Harold D

MGO 644LEC Business Practice

Credits: 1.00
Semesters offered: Spring 2018
Pre-Requisite: MGO 640 And MGO 642


Spring 2018 (03/26/2018 - 05/11/2018)

Reg. Num. Section Type Topic Days Time Location Instructor
19168 S2O LEC MW 12:30 - 1:30 p.m. Alfiero 104 Star, Harold D
19167 S1O LEC MW 8:20 - 9:20 a.m. Alfiero 104 Star, Harold D

MGM 651 is a concentration requirement.
 • Marketing elective - 3 credits
 • Electives - 9 credits

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Marketing Internships

Marketing management concentration students who do not have at least one year of qualifying work experience must complete a marketing internship. Sample internship sites include:

  • Fisher-Price
  • Rich Products
  • Perry’s Ice Cream
  • Pepsi Bottling Group
  • Invitrogen
  • Unifrax Corp.
  • Praxair Inc.
  • Cello Pack Corp.

Student Organizations

American Marketing Association (AMA)
AMA provides opportunities for students to interact with marketing practitioners. Our chapter organizes visits to marketing organizations and presentations by speakers about marketing applications in their fields, participates in marketing research and data collection projects, and provides job counseling to members.

Pi Sigma Epsilon
Pi Sigma Epsilon is a professional sales and marketing fraternity. The School of Management's Omicron chapter provides social and experiential learning programs to help members expand their marketing backgrounds in preparation for today's business world.