Marketing Management Concentration

Marketing touches all of us every day and is a key factor in business success.

The marketing management concentration provides the tools you need to analyze, plan and implement marketing programs.

Through lectures and discussions, hands-on projects and executive presentations, the concentration will prepare you for entry-level positions in marketing, while providing a broad enough perspective to prepare you for any career in management.

Concentration Requirements

The Marketing concentration requires four total courses (12 credits), MGM 667, MGM 651 and two electives from the courses listed under the electives tab.

View/search courses and descriptions.

In addition to the required core and concentration courses, you can take special topic seminars, electives and an independent study in marketing.

Required Courses

MGM 651SEM Consumer Behavior

Pertinent theoretical and empirical findings about the behavior of consumers and industrial and institutional buyers are discussed. Topics include motivation, learning, attitude formation, attitude change, and the relation between attitudes and behavior as applied to buyers. The impact of the electronic environment is also discussed as are innovation and market communication and the social and cultural concepts underlying strategies of market segmentation.

Credits: 3.00
Semesters offered: Fall 2018

Fall 2018 (08/27/2018 - 12/07/2018)

Reg. Num. Section Type Topic Days Time Location Instructor
12257 F1M SEM MW 2 - 3:20 p.m. Jacobs 106 Lindsey, Charles Daniel

MGM 667LEC Marketing Research

Methods and functions of research in marketing management. Attention given to problems of conceptualization, implementation, and evaluation of research designs and to techniques of analysis of research data.

Credits: 3.00
Semesters offered: Spring 2018



Marketing Internships

Marketing management concentration students who do not have at least one year of qualifying work experience must complete a marketing internship. Sample internship sites include:

  • Fisher-Price
  • Rich Products
  • Perry’s Ice Cream
  • Pepsi Bottling Group
  • Invitrogen
  • Unifrax Corp.
  • Praxair Inc.
  • Cello Pack Corp.

Student Organizations

American Marketing Association (AMA)
AMA provides opportunities for students to interact with marketing practitioners. Our chapter organizes visits to marketing organizations and presentations by speakers about marketing applications in their fields, participates in marketing research and data collection projects, and provides job counseling to members.

Pi Sigma Epsilon
Pi Sigma Epsilon is a professional sales and marketing fraternity. The School of Management's Omicron chapter provides social and experiential learning programs to help members expand their marketing backgrounds in preparation for today's business world.