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Social Media


Social media is quickly becoming one of the main platforms for business interactions. Social media networking provides more opportunities for you to promote your own personal brand and make connections, but there are now many new rules of etiquette that you must be aware of. An online mistake lasts forever and you could potentially destroy your brand and ruin your chances of landing the job you desire. With employers now using Facebook, Twitter and LinkedIn to recruit, it is important to recognize how to be successful in social networking.

Who's Using It

  • 90 percent of U.S. companies are using social media as a recruiting tool
  • 69 percent of recruiters have rejected a candidate based on the content of one of their social media profiles
  • 68 percent of recruiters have hired candidates due to their presence in a social network
  • More than 70 percent of jobs are found through networking
  • Most common social networks used to screen candidates:
    • Facebook - 76 percent
    • Twitter - 53 percent
    • LinkedIn - 48 percent

Source: "How Recruiters Use Social Networks to Screen Candidates." Mashable.

General Rules of Etiquette

  • Use your real name and a professional, appropriate profile photo
  • Do not mix business and pleasure
    • If necessary, have separate profiles, accounts and blogs for personal and professional use

Learn more about using social media