8 times the UB School of Management made headlines in 2016

Release Date: January 6, 2017

BUFFALO, N.Y. —  The University at Buffalo School of Management uncovered ways to make both crowdfunding and traditional fundraising more successful. Through our faculty research, we helped business leaders welcome diverse perspectives into the C-suite, set goals for their employees and prevent their workplace from turning toxic. Our faculty shared their expertise with the world (visit “In the News” for a sample), and major media lauded the success of our programs, students and alumni.

Here are eight of the many times the UB School of Management made headlines last year:

A typical fundraising letter includes a list of suggested donation amounts. But which amounts will raise the most money? Indranil Goswami, assistant professor of marketing, discovered that low suggested amounts bring in more donors, while high suggested amounts result in higher average donation amounts. The right strategy depends on the charity’s campaign goals.

Featured in the Wall Street Journal, Harvard Business Review and Nonprofit Quarterly.

Sites like Kickstarter help entrepreneurs get their projects off the ground. After examining more than 170,000 crowdfunding campaigns, three School of Management researchers — professors Yong Li and Supradeep Dutta and doctoral student Christopher Courtney — discovered three secrets to success: high quality photos and video, previous crowdfunding success and positive comments from backers.

Featured in Forbes, Entrepreneur and Newsday.

Challenging goals can motivate employees to action. But impossible stretch goals can turn employees off and cause successful organizations to become inefficient. Through his research, Jim Lemoine, assistant professor of organization and human resources, advises managers to consult with their employees as they set goals.

Featured in Entrepreneur and Business News Daily.

4. The end of accounting?

Could it be the end of accounting as we know it? In his new book, Feng Gu, associate professor and chair of the Accounting and Law Department, argues that Generally Accepted Accounting Principles have lost relevance, and a company’s true worth lies in its strategic, value-enhancing resources — not the variables found on traditional earnings reports. He and his co-author propose overhauling the traditional system and adopting a new one.

Featured in the Wall Street Journal, Inc., Forbes and Fortune.

Disrespectful and selfish acts can cause a workplace to turn toxic. KiYoung Lee, assistant professor of organization and human resources, found that employees who have been undermined at work begin to undermine their colleagues — creating a vicious cycle. He advises organizations to develop workplace ethics training programs and hire employees who value morality.

Featured in Monster, Business Insider and the Sydney Morning Herald.

It’s no secret that men still hold the majority of leadership positions in U.S. companies. But new research by Jim Lemoine, assistant professor of organization and human resources, found that when male-dominated work teams foster collaboration and communication, it’s women who take the lead. Lemoine recommends executives take a hard look at their office culture to help bring new perspectives forward.

Featured in Fast Company and Business News Daily.

While more consumers say they want to eat healthy, junk food still ends up in our shopping carts. Minakshi Trivedi, professor of marketing, studied how prices and discounts affected food purchases and found that all shoppers make tradeoffs on healthy and unhealthy foods to varying degrees. Retailers can use her findings to design strategies that encourage healthy purchases.

Featured in Economic Times.

The School of Management is part of an elite group of AACSB-accredited business schools ranked in every major media ranking — and this year we climbed even higher. In Bloomberg Businessweek, the full-time MBA program ascended 13 places, coming in at No. 47, solidly in the top 10 percent of accredited B-schools. Meanwhile, our undergraduate program vaulted 37 spots to No. 85. In U.S. News and World Report, our undergraduate program rose three spots to No. 77, and our full-time MBA program was ranked No. 81, the only one in the Buffalo Niagara region to make the list.

The UB School of Management is recognized for its emphasis on real-world learning, community and economic impact, and the global perspective of its faculty, students and alumni. The school also has been ranked by Bloomberg Businessweek, Forbes and U.S. News & World Report for the quality of its programs and the return on investment it provides its graduates. For more information about the UB School of Management, visit mgt.buffalo.edu.

Media Contact Information

Contact
Matthew Biddle
Assistant Director of Communications
School of Management
716-645-5455
mrbiddle@buffalo.edu