School of Management co-sponsors marketing conference in Thailand

Release date: June 25, 2015

“Over the next few decades, household spending from emerging markets could constitute two-thirds of total global household spending, up from the current one-third.”
Arun Jain, Samuel P. Capen Professor of Marketing Research
University at Buffalo School of Management

BUFFALO, N.Y. — Marketing experts from around the world will gather Jan. 6-8 at the Chulalongkorn Business School in Bangkok, Thailand, for the 2016 Annual Conference of the Emerging Markets Conference Board, co-sponsored by the University at Buffalo School of Management.

Arun Jain, Samuel P. Capen Professor of Marketing Research in the UB School of Management, is a co-chair of the conference.

Guided by the theme, “Creating Innovations for the Emerging Markets: Toward the New Frontier of Marketing,” the conference will bring together marketing scholars and practitioners to determine the most effective ways to reach and engage consumers in emerging markets.

Jain says that emerging markets are important because of their growing impact on global consumption.

“Over the next few decades, household spending from emerging markets could constitute two-thirds of total global household spending, up from the current one-third,” says Jain.

To learn more about the conference, visit embangkok2016.com.

Papers for the conference may be submitted to the conference coordination committee. For details and to view the call for papers, visit http://www.embangkok2016.com/call_for_paper.php.

The UB School of Management is recognized for its emphasis on real-world learning, community and economic impact, and the global perspective of its faculty, students and alumni. The school also has been ranked by Bloomberg Businessweek, the Financial Times, Forbes and U.S. News & World Report for the quality of its programs and the return on investment it provides its graduates. For more information about the UB School of Management, visit mgt.buffalo.edu.

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School of Management
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